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Pay-Per-Click (PPC) - GoogleAds

Google made more than $25B in 2008.
They made $15B in the first quarter of 2014!
Why is this important? It shows how many people use GoogleAds to find what they are looking for.

I became a believer when I was asked to start up GoogleAds for the software company in my previous job. Our average sale was $250,000.
I told my colleagues "there is no way people are looking for our software using GoogleAds." Boy, was I wrong!

After 5 years our numbers showed that we paid less for GoogleAd leads than for any other advertising venue. We also tracked cost per signed deals - GoogleAds led the way in that metric as well!

If you are spending money with GoogleAds - I can help you get more bang for the buck. If you are interested in starting up a GoogleAd campaign, call me - I can help you.

KISS - Keep It Simple!
I do not agree with overly-complicated GoogleAd campaigns. The best campaigns have one AdGroup focused on 3-4 high-performance keywords. Each campaign has a separate budget, thus you can turn the volume up or down on each one separately. There is no good reason for having dozens of keywords - it will just cost more to manage.

It's in the Numbers
Several companies use my coaching services with GoogleAds - they run their own campaigns, but hire me to spend a few hours each month on conference calls and looking over the metrics. The most critical aspect of a having a solid GoogleAd campaign is paying close attention to the metrics. BUT you have to know which numbers are important.

 
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